The Major Overlap Between UX & Marketing Strategy | Sydney
About this event
In today’s multiple-channels-to-market-your-business-world you will find that no marketing channel or skill “stands alone”. They all merge and work together to create the ultimate brand strategy.
Marketing aims to create value for a business and drive profitable customer interactions, and UX aims to improve the quality of a user's experience with your brand's offering. Marketers may be surprised to see how UX can impact and improve their channel marketing and as for the UXers, you have more skills to offer outside development and product tasks.
In this talk, Founder and director of Lupo Digital will share how UX and Marketing are a super love match for brand strategy solution.
Takeaways
- Cross-team collaboration/workflow at an agency
- Digital Marketing Strategy
- Persona/ Buyer Journeys
- Case Study
- Q&A
