The Magic of a Brand | New York City

About this event

Mac versus PC. Coke versus Pepsi. Do you ever wonder what makes people both recognize and remain loyal to a specific brand? The magic behind a brand is more than a beautiful logo and catchy slogan, and customer retention is a key component of business growth. Keeping customers is far less expensive than acquiring new ones, and returning customers typically spend more than new customers.

Join us to learn, debate and craft the building blocks of creating a brand that people will fall in love with. You'll hear about tips, tools & advice you need to craft your very own brand story, and ensure you're building a brand that connects with your audience.

We'll dive into how technology has made it easier for companies to personalize the consumer experience, and the importance of having a strong mission in building brand loyalty.