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When Ryan Williams began attending VidCon, Comic-Con, South by Southwest (SXSW), and other tech and fan-geek conferences as part of his job for social-media marketing firms, he noticed two remarkable things: these events were celebrating geeks, technology, and modern social media; and no one was telling the stories of the awesome people embracing this exploding new form of influence and the fascinating movements and wildly successful businesses they were creating.
Ryan went on to launch a popular podcast dedicated to interviewing these pioneers of what he calls the Influencer Economy. After speaking to more than a hundred artists, experts, and entrepreneurs—from world-famous YouTubers to New York Times best-selling authors to the most creative start-up founders and investors on the planet—he reverse engineered their careers across all emergent media platforms, distilled their success stories into a remarkably consistent business framework, and now presents everything he learned in The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age.
If you have a business idea, innovative product, or just a fun passion that’s ripe for its digital debut, this book is for you. In it, you will learn:
The three primary steps to success in the Influencer Economy: just start, build community, and be accessible in your life and business.
The 10 key principles that are the building blocks of the Influencer Economy—things such as crafting your geek vision, picking a platform, striving for authenticity, and opening doors for others.
The fascinating stories behind more than a dozen people who turned their visions, ideas, or hobbies into influential and profitable digital media empires, including YouTube sensations who crowdfunded millions of dollars for film projects, founders of large conferences like VidCon, comedians who have built media empires off from a podcast , music industry and tech magnates, journalists who pioneered online column writing, and many others.
The “Influencer School Lessons” that you can derive from each of these individual’s journeys, as well as specific actions you can take to follow their path on the way to launching your own idea into the online universe.
In order to thrive in the digital age, you don’t need to go to business school. You don’t need an Ivy League degree. You don’t need to know celebrities. And you don’t need to have a lot of money. You just need to learn the new business framework from the thriving leaders of the Influencer Economy.
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