The Generosity Economy: Building a Generous Brand | Online
About this event
In a time that people are looking to companies to go above and beyond and we all need to work together, many brands have already made the leap to become a more generous brand. Whether it’s immediate crisis response or longer term ESG initiatives, there’s a lot to learn from this moment about how we act generously and communicate about our actions.
Takeaways
-Understand what you can contribute by stripping your offering to its most fundamental, and assess how you can leverage it. -Focus on a clear and simple action that you can take. We’ll review four approaches for fitting your offering to the need of the moment. -Find the right way to tell the story of your action, whether it’s in a time of crisis or in a time of peace.
Prereqs & Preparation
This event will take place on Zoom
