The Finders Keepers x GA Present: Digital Marketing 101 | Online

About this event

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its career opportunities.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Prereqs & Preparation

PREPARATION FOR THIS SESSION

This is a session for beginners; no prior knowledge is required.

IMPORTANT UPDATE REGARDING COVID-19

We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.

Please Note

• This session is taken completely online.
• You will need a computer and a strong internet connection.
• Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
• We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please contact sydney@generalassemb.ly or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.