Tuesday, 9 November
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Influencers are the celebrities of the new generations. Millennials and Generation Z look at this group more than advertisements. Covid-19 has changed the way we work, we communicate and also the way we purchase.
Influencers are relatable, real, and with a tone of aspiration. It's no wonder that everyone is starting to follow #TikTokmademebuyit and showing all their followers honest reactions to products. During the lockdown, with all the physical stores closed, brands needed to their minds together to keep promoting their products and selling. The importance of Social media and the value of this new generations' idols has grown since then.
While all of this is true and on-trend nowadays, it's important to understand how this type of marketing has changed for this group and also for brands collaborating.
Join us and the experts from Kaizen and Kensington Grey, that are going to talk us through in an informal conversation on the best way to approach influencer marketing.
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