The Design Economy Revolution | Atlanta
About this event
Join us for a panel discussion of the design economy, the revolution that values design, creativity, and innovation as essential ingredients for growth. It’s one of the hottest topics of the last decade and has the potential to shape the future of cities, countries, and businesses worldwide. Design is beyond aesthetics, functionality and efficiency. Design is serious business too. The Design Council UK's research found that design contributes £71.7bn to the UK economy, with workers with a design element to their work 41% more productive than the UK average. What is Atlanta doing to identify design's impact on its economy, quality of living and culture? Or New York? Or the U.S. as a whole? Are America's cities ready to invest in a design economy? How does valuing design in decision making create a competitive advantage? MA!, along with targeted research and an esteemed panel of influencers, will make the case for Atlanta adopting a design economy as a gateway to sustainable economic prosperity never before witnessed in the Southeast.
Panelists:
- Clare Devine, Executive Director for Architecture, Built Environment, and Design, Design Council UK
- Andrew Graves, Director, Ortus Economic Research Ltd
- Todd Bertsch, Design Director and SVP, HOK Atlanta
- Bernard McCoy, Founder, MA! Design is Human