The Basics of SEO & How to Interpret Your Organic Data

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

The Basics of SEO & How to Interpret Your Organic Data

Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

About this event

Event Overview: A discussion, led by Susan Wiker, on the basics of search engine optimization, including technical best practices and content ideation. The session will also focus on how to interpret search analytics data with a specific focus on Google Search Console.

What You'll Take Away:

  • Learn the basics of how search engines work, including what the myriad of algorithm changes means for your website
  • Review industry best practices to build a solid base of SEO knowledge
  • Get introduced to new ways of approaching content creation to reach new users earlier in the decision-making funnel
  • Walk away armed with tools that inform the optimization process

Why It Matters: SEO has one of the highest returns on investment among all marketing strategies and is an important consideration in design, UX, content, and technology, making it an invaluable skill set for anyone managing a website.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.