The Backbone of Business Success is Design | Sydney

About this event

While there’s been a lot said about the importance of design, businesses that invest in design will be the ones that will scale and grow.

For technology companies, design is taking a front seat. No longer is design a ‘nice to have’ — but the business value of design is being shouted from the rooftops by business leaders globally. The benefits of design are multifold, for users and businesses’ bottom lines. However if design led businesses are to succeed they need to be fully built out to include experience designers, brand designers, researchers and illustrators. Simply having one person in charge of design won’t do.

Takeaways

• The importance of prioritising user-centric design
• Why authentic leadership is key when creating a design led culture and why a design led culture matters
• How to foster compassionate, collaborative design teams that truly make an impact for businesses and consumers
• The relationship between design, end users, employees and the business