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While there’s been a lot said about the importance of design, businesses that invest in design will be the ones that will scale and grow.
For technology companies, design is taking a front seat. No longer is design a ‘nice to have’ — but the business value of design is being shouted from the rooftops by business leaders globally. The benefits of design are multifold, for users and businesses’ bottom lines. However if design led businesses are to succeed they need to be fully built out to include experience designers, brand designers, researchers and illustrators. Simply having one person in charge of design won’t do.