The Atlanta Hawks - Connecting to Next Generation Atlanta | Atlanta
About this event
Featured Expert: Steve Koonin, long time Atlanta-native and CEO of the Atlanta Hawks, has built his career on out of the box thinking. Steve has also held executive positions at Coca Cola and Tuner Entertainment, and was instrumental in bringing Conan O'Brien to TBS and acquiring the media rights for NBA and NCAA.
Overview: Digital innovation has changed the way fans consume sports, and under Koonin the Hawks have created a new brand identity focused on particular target audiences. Steve will talk through the process and successes seen in just a few short years.
What You'll Take Away: During this Q+A you will learn what it takes to become one of the NBA's most recognized franchises, as well as the type of innovation needed to break through in this digital age.
Why it matters: As consumers, we see over 5000 ads per day, yet have more control of the content we want to see. Breaking through that noise is hard, but innovative thinking can pull you through.
Takeaways
- Hear from Steve Koonin on his rise through the executive ranks at multiple Atlanta enterprises
- Learn how the Atlanta Hawks Basketball Club re-branded to become one of the NBA's most recognized franchises
- Understand forward thinking and risk taking can drive business success