The Art of Marketing Yourself – A Guide to Personal Branding and Getting Known | Melbourne

About this workshop

Have you ever Googled yourself?

Whatever you found is your ‘digital interview’, right there. And it speaks volumes about you.

If your aim is to seriously grow your career in 2019, then taking control of your Personal Brand is crucial to helping you reach your goals. As the job market becomes more and more competitive, your Brand is the secret weapon that can give you that edge.

Personal Branding is about becoming an authority on yourself. This means having a clear understanding of who and what you are, what you stand for, who you’re talking to and the unique value you bring.

Johnathan Maltby and Catherine Toms will teach you a step-by-step approach on how to define your Personal Brand and market yourself with a clear communication plan that strategically positions you as an authority in your field and a person of influence.

A strong brand is hard to ignore. It grabs people’s attention, attracts massive job opportunities and ultimately results in career acceleration. So, it’s time to put on your marketing hat and learn how to set yourself apart from the crowd with a powerful Personal Brand.

Takeaways

• Gain a clear understanding of what Personal Branding is and why it is critical to be in control of it
• Learn the 5-step formula to creating a strong Personal Brand, including defining your Professional Identity
• 6 ways that you can leverage off your brand to accelerate your career
• How to develop an engaging and sustainable communication strategy to market your yourself and get known in your industry
• When, where and how often to post to get yourself noticed, build connections and amplify your network
• Using groups and other online profiles in Facebook, LinkedIn, Medium etc
• How to track, measure and tweak your efforts for success