Tech's Impact on Advertising: Will Ads Stop Following You? | Online
About this event
Featured Expert: Mike Driscoll, Oliver Roup, Thibaut Munier, and Pete Kim have years of experience in founding and rapidly growing companies and can share their successes and failures - and the lessons we can learn from them.
Overview: According to a recent study by Microsoft, people now have shorter attention spans than a goldfish (which is nine seconds, believe it or not) - we now lose concentration after a mere eight seconds!
In this session, leading founders in the adtech space will discuss how emerging technologies are being used to create ads that capture attention and captivate audiences, that follow us around on all of our devices (whether we like it or not), as well as offer predictions about how future technologies like VR, AR and wearables will impact advertising.
Why It Matters: Advertising is the fundamental way companies communicate with their audiences - but in our current, digitalized state of being, our attention spans have shrunk and become noticeably fragmented.
Takeaways
- A greater understanding of how to capture audience attention in an ever-growing and ever-changing environment.
