Technology & Branding Featuring CAA's Brand Studio | Online
About this event
Overview: With the ever-growing digital landscape, brands have had to innovate and shift thinking to align. Alice Ann Wilson and Sandra Kang of prestigious Brand Studio, CAA-GBG will sit down to discuss the changing tides and how brands are utilizing technology and strategic design decisions to rise above the rest.
Alongside many other successes, Wilson developed the LIVESTRONG identity and was brand architect and consultant on the youth campaign for Obama’s 2008 Vote for Change, the first political campaign to win Ad Age’s Marketer of the Year.
Kang’s portfolio includes many of the world’s leading brands, including Burberry, Coca-Cola, Diageo, and Samsung among others.
What You’ll Take Away: A full scope breakdown of how entertainment, design, and technology intersect and interact while creating a successful branding strategy.
Why It Matters: Attendees will leave with a holistic understanding of small-mid size brand growth strategies that will align with the wave of trends in culture, technology, and commerce.
