Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $2,025 off any bootcamp or short course starting before 3/31
Cyber Week Savings, Extended: Take $2,025 off any bootcamp or short course starting before 3/31
Black Friday Deal: Take £250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take £2,025 off any bootcamp starting before 31 March
Cyber Week Savings, Extended: Take £2,025 off any bootcamp starting before 31 March
Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $1,500 off any bootcamp or short course starting before 31 March
Cyber Week Savings, Extended: Take $1,500 off any bootcamp or short course starting before 31 March
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea-catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This free workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Where and how to find the necessary data and research inputs to customer journey maps
Proven consumer journey map design methodologies used for major brands and products
How to implement consumer journey maps as shown by real business case studies