Systems Thinking meets Storytelling

New York City Campus

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

Systems Thinking meets Storytelling | New York City

24
Attend the next event on Tuesday, 24 September.

New York City Campus

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

About this workshop

You Design it, Develop it, Code it and stage it... but what story is it telling? Is it moving anybody or just providing functional utility?

When Code, Art & Copy come together, magic can happen. But to all too many, all that text is just Lorem Ipsum - blocks of copy that get filled in by a content writer once the UX/UI is super clean. But maybe there's a bigger story here?

Maybe when storytelling narrative and great human centered design come together from the start, the real magic begins. In this workshop, we'll explore great examples of narrative storytelling meeting UX/UI including different approaches to the collaborative process of art, code, & copy that leave lorem ipsum long gone.

Takeaways

  • What great integration of Narrative Storytelling and UX/UI looks like.
  • What CfX (Cross functional collaboration) models work and don't always work in corporate/agency/in-house work settings
  • How to approach omnichannel design that goes beyond design and tells a emotional story
  • Where "Brand" ends and Experience begins.

Prereqs & Preparation

Get comfortable being uncomfortable.
Bring your craft skill, but check your title at the door.

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