1 Market Street - entry via Kent Street. The red-brick building behind the main sky-scraper, next to My Lua.
Sydney NSW 2000
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The practice of taking audiences from rational to emotional engagement through storytelling is all but common knowledge in the marketing world today. Yet very little practical wisdom is discussed as to how to implement that shift within a team, as an individual creative, or as a small business owner or entrepreneur.
In this class we’ll explore the set of practical skills you can start practicing, recruiting, and tweaking today to create great stories that capture the imagination of your audience.
In this session we will cover: - How to practice, recruit, and inspire curiosity in your team - The art of the interview - listening and conversations skills lie at the heart of emotive work that focuses on real people and their stories - How to construct a visual language for the stories you find
This class is suitable for anyone wanting to up the emotional ante in their story-driven content: social media marketers, tech startups, small business owners and entrepreneurs.
Students will learn:
Watch the 1982 Theatrical Cut of Blade Runner a minimum of three times. Jk Jk... Not a must, but a general familiarity with branded video would be stellar.
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