Storytelling: Telling Your Story Like A Challenger Brand | Online
About this event
What is a Challenger Brand?
A challenger is a business that has an ambition to change the category forever, regardless of what might be standing in their way.
Successful Challengers build powerful stories about what is either broken or brilliant in the world around them, and why they are the only ones who can bring about change for the better. These are stories so compelling, that we as observers become caught up in them, invested in them, recruited into their mission whatever that might be: to overthrow the incumbent, to change the status quo, to see the world through a completely new lens.
In this session, Nick Geoghegan from eatbigfish, will introduce you to the world of Challenger Brands, and how you can apply their story telling techniques to your own business.
What You'll Take Away:
An introduction to the world of Challenger Brands and why they are so important
How they project their story in everything they do
An understanding of the “Challenger Narratives” – a tool for telling your own challenger story
Building the component parts of that story:
How you can choose and frame your “monster” - a “big bad” that threatens us all
What stance to take as you fight that monster
How you can pick a fight that only you can win
How you can make that fight public and famous
How you can make that fight something that people want to be a part of
