Wednesday, 11 December
7135 E Camelback Rd #360
Scottsdale AZ 85251
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Human beings have been telling stories for thousands of years. It was how we passed on information and knowledge, how we brought communities together. Those storytelling sessions, seated around the fire, are as relevant today as they were all those years ago.
Now, this need to connect and engage with one another remains as strong as ever. Today storytelling is the most powerful way to do reach and inspire your audience. It's an incredible tool that sits at the heart of your brand, business or career.
Stories are powerful. They magnetise us, inspire us, spark our imagination. We all have stories to share. Our personal stories are who we are. And what makes them so compelling? Their ability to connect and engage. We all get the thrill, the goosebumps, the emotional engagement when a story resonates. When we identify with the main character, when we see their struggles as our own.
The internet has given us all a microphone. By uncovering and sharing your story, you've got what you need to shine a light on what makes you special, unique and why your audience should care about you.
So - you want to get your business or brand standing out from the crowd? Then unearth and share your story with the outside world. Small business owners - use your story to help align your employees with your mission and where you’re headed, and get them on board. And if you’re looking to build a profile in the industry you work in or to help progress your career, leverage your story.
Storytelling lets people care about your brand. Your audience won’t remember data, but it will remember your story.
Who is The Power of Story for?
Anyone who wants to harness the power of stories in their business or work life: startup founders, small business owners, creatives, freelancers, marketing managers and curious folk (wherever you work or whatever you do). Come along and find out the framework for building stories. Get inspired by Ian’s examples from businesses and brands. And discover the ten things to think about when crafting your own story.
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