Storytelling for Growth

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Storytelling for Growth

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

Let's face it, most small businesses and startups struggle to stand out from the crowd and explain clearly what they actually do. Unless of course they know how to tell a powerful story...

When you know people get bombarded with 3,000 commercial messages each day, that 340 million tweets and 55 million Facebook updates are posted each day, that 60 hours of video are uploaded every minute on YouTube and that it takes less than 3 seconds for a potential customer to make up their mind about doing business with you or not, it becomes clear that clarity is key when it comes down to standing out from the crowd and grabbing the attention of your customers.

And in the kingdom of clarity, storytelling is king.

Whether you're a startup, a small business owner or simply want to start your own business, storytelling is still to this day the number one most effective way to sell your idea, product or service.

Problem is, 99% of organisations and startups are doing it wrong.

In this intensive workshop you will learn the eight-step formula every organisations needs to adopt in order to tell more powerful stories in order to attract more customers.

Takeaways

  • Why storytelling is still one of the most important skills to master
  • The biggest mistake most startups make when talking about their business
  • How to understand your customer's journey
  • And how to craft your story to have a bigger impact

Prereqs & Preparation

Students will also need to bring a notebook to write in.

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