Story Selling: Grammar, Guts, and Marketing | Online
About this event
For decades, conventional wisdom has held that a well-told story is vital to driving attention for established and emerging brands alike. Unfortunately, entrepreneurs and brand marketers often forget that attention is not the same as action. In today’s digital economy, the raw grammar of storytelling is no longer sufficiently persuasive to convert the broad array of constituents facing the modern business lead.
Instead, finding success with this media savvy generation requires the synthesis of traditional storytelling grammar with a pure and provocative point of view: the ""guts"" of a story that often eludes those who help coach young companies. Chaucer Barnes, executive director of context strategy at independent advertising agency Translation, will take the wraps off of a basic framework that will give early and mid-stage companies a distinct advantage in any moment where persuasion yields performance.
