Social Media ROI: More Than Numbers | Washington, D.C.

About this event

Join Jessi Ford and Christina Edwards of Birds of a Feather Creative, Brian Diggelmann of SweetWater Brewing Company, Chad Bryant of Brandmovers, and Muriel Vega of Hypepotamus for a panel discussing what really matters in evaluating ROI in social media marketing.This panel will explore what different companies and brands find most valuable when measuring a successful social media marketing campaign.

Takeaways

• How companies and brands evaluate what is most important to them when evaluating social media ROI
• What analytics and metrics matter and which don't
• Why social media ROI cannot be evaluated with numbers and stats in some situations