Social Media ROI: More Than Numbers

Atlanta Campus

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Event

Social Media ROI: More Than Numbers

Atlanta

Atlanta Campus

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Event

About this event

Join Jessi Ford and Christina Edwards of Birds of a Feather Creative, Brian Diggelmann of SweetWater Brewing Company, Chad Bryant of Brandmovers, and Muriel Vega of Hypepotamus for a panel discussing what really matters in evaluating ROI in social media marketing.This panel will explore what different companies and brands find most valuable when measuring a successful social media marketing campaign.

Takeaways

  • How companies and brands evaluate what is most important to them when evaluating social media ROI
  • What analytics and metrics matter and which don't
  • Why social media ROI cannot be evaluated with numbers and stats in some situations

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