Social Media ROI: More Than Numbers

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

Social Media ROI: More Than Numbers

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Event

About this event

Join Jessi Ford and Christina Edwards of Birds of a Feather Creative, Brian Diggelmann of SweetWater Brewing Company, Chad Bryant of Brandmovers, and Muriel Vega of Hypepotamus for a panel discussing what really matters in evaluating ROI in social media marketing.This panel will explore what different companies and brands find most valuable when measuring a successful social media marketing campaign.

Takeaways

  • How companies and brands evaluate what is most important to them when evaluating social media ROI
  • What analytics and metrics matter and which don't
  • Why social media ROI cannot be evaluated with numbers and stats in some situations

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