Social Media Never Dies: Ecosystem, New Platforms, and The Dark Social | San Francisco

About this event

Social media is still an essential part of a consumer engagement strategy. It drives interest, brand awareness and new business. It is no longer as simple as it used to be and Social Media and Digital Marketers must evolve on a daily basis and create an ecosystem of engagement.

This talk teaches you to understand ecosystems, address Facebook/Twitter fatigue, adopt new social channels to drive interest, plan for content and to identify anonymous users (the dark social) for engagement and growth.