Social Media Monitoring and Analytics: How, What, and Why
2

Tuesday, 2 June

7 9:30 pm +08

GA Singapore (Livestream)

Online Class
Livestream
$70 SGD
Regular Ticket
$70 SGD
Total

Questions? Read our FAQs

Social Media Monitoring and Analytics: How, What, and Why | June 2

Sotirios Seridis Photo


Digital Marketing Instructor, General Assembly

2

Tuesday, 2 June

7 9:30 pm +08

GA Singapore (Livestream)

Online Class
Livestream
$70 SGD
Regular Ticket
$70 SGD
Total

Questions? Read our FAQs

About This Class

Use the code: remotecontrol_singapore to receive 50% off at checkout. Offer ends on 31 May.

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to make stand out social presences, topnotch campaigns and stronger connections with users.

Takeaways

  • An understanding of how to find basic analytics for social media platforms including: Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Examples of how to present social analytics internally and for clients
  • A knowledge of what the metrics being reported mean, i.e. impressions vs. reach vs. engagement
  • Tips on how to use analytics to enhance and advance social media strategies and approaches
  • How to increase content reach through social advertising (this will be a small/brief portion)

Preparation

Understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have analytics background or focus.

IMPORTANT UPDATE TO CLASS FORMAT REGARDING COVID-19

This workshop will be taking place live and online and instructions will be sent to those who sign up on how to prepare and log in for the session. Trust us this is just as fun and with the same learning outcomes as our remote format mirrors our in person format!

To learn more about our approach to online learning and best practices for remote classrooms, check out this video

For more information of General Assembly’s response, check out our latest updates here. In the meantime, if you have any questions, please reach out to our student services team at singapore@generalassemb.ly.

 

Please Note

  • This session is taken completely online.
  • You will need a computer and a strong internet connection.
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the platform shortly via email - keep an eye on your inbox

About the Instructor

Sotirios Seridis Photo

Digital Marketing Instructor,
General Assembly

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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