Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats directly measure their marketing goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use them to stand out from the crowd, curate topnotch campaigns and build stronger connections with consumers.
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Have your camera turned on for the entire session
Have an accessible microphone
Be in a quiet, well-lit space with minimal distractions
Strong internet connection In preparation, please download Zoom
Participants will need to have a basic understanding of and experience with posting and monitoring on social media platforms including Twitter, Facebook, Instagram, LinkedIn and YouTube. Do not need to have an analytics background or focus.
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session will not be recorded, however slides will be shared following the class.
Ka Leng is a marketer and strategist with over 9 years of experience. She is currently leading social media and content marketing for GoDaddy in APAC. Previously, she has developed strategies and led efforts in social listening, social media strategy & management, content marketing and managing large scale projects for the public sector, financial service, technology companies and E-Commerce businesses for Singapore and Asia Pacific regions.
Outside of her job, she's an avid bookworm (follow her on Instagram @lesenwanderer for book reviews), a hackathon enthusiast, loves to travel, watch indie films and read up on new technologies.
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