Social Media Marketing 101 | Online
About this class
Now you have your website up and running and you know how to log in and out of all the best free tools to manage your content, it’s time to take a look at the best ways to get your message out there.
In this course we will look at the major Social Media Platforms: Facebook, Google+, Twitter & Pinterest. Students will create accounts and learn a strategy to promote their website using Buffer.
Students will learn how to create and share a content schedule for the networks that is proven to send valuable traffic to a website.
Students will learn the basics about content marketing, the new king of digital marketing, and how to build content for a specific marketing goal: traffic!
Students will leave with a bank of websites that will help them create, schedule, post and promote their own content and will also gain a basic understanding of the Paid Campaigns available on Twitter and Facebook.
No gimmicks, no design skills, no coding necessary.
Takeaways
Students will learn:
- How to setup the major social network pages for a Business: Facebook, Twitter, Instagram, Pinterest, Google+ on Desktop & Mobile apps
- Create a marketing schedule using Buffer to consistently promote your Business idea
- Understand the basic principles behind Content Marketing and how to utilize them
- Tips & Tricks for creating free traffic
Prereqs & Preparation
Their own laptop and smartphone is essential.
Basic computer skills eg can log into a range of free tools such as Gmail, Google Drive & Facebook.
A business idea, blog, product, system or hobby that they want to promote without spending a fortune.
