Social Media in China

Past Locations for this Class

Social Media in China | Hong Kong

Past Locations for this Class

About this class

China is booming and China is big. What do you need to create a social media plan geared to launch your product or service in China? What are the common tactics and what pitfalls you should be aware of?

In this session, we will begin to understand China's unique social media platforms, address how to grow your social following, and review best practices.


  • Discover China's social media landscape
  • Introduction to Weibo, WeChat (Weixin) and others (Renren, Kaixin, Douban and more)
  • Learn about influencers vs KOLs
  • Uncover the myth of KPIs
  • Best practices: what works for others may not work for you

Prereqs & Preparation

This class would be beneficial to marketers who are interested in marching into China but is open to all. Come armed to learn.

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