Social Media in China: WeChat Edition

Past Locations for this Class

Social Media in China: WeChat Edition

Hong Kong

Past Locations for this Class

About this class

Everyone wants to crack the Chinese market. Massive brands invest millions of dollars to get a chance, and there are tools and tips for every size business. Everyone in China is on social media, and we all know they have their own platforms, specifically WeChat. Learn the ins and outs of leveraging both personal accounts as well as business accounts in order to maximise your Chinese social marketing efforts.

In this session we will cover:

  • Setting up an individual account on WeChat
  • Setting up a business account on WeChat
  • Difference between various levels of WeChat business accounts
  • WeChat page promotion strategies
  • Leveraging mobile commerce in China via WeChat
  • Case studies and examples
  • Live student case study
  • Q&A


  • Learn the process and requirements to open a WeChat business account
  • Create a WeChat QR card
  • Join Various WeChat Groups in China

Prereqs & Preparation

Please set up a personal WeChat account, having a business WeChat account is a plus!

Should have mobile phone with WeChat installed. A laptop is helpful, but not required.

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