This class is ideal for the copywriter who’s looking to learn SEO best practices and find ways of incorporating these strategies into their writing process. In this class, we’ll get to know each other through guided discussion and collaboration. We’ll also talk about similarities and differences to other types of copywriting as well as how SEO practices can be used regardless of the medium or purpose of your content. The primary focus of this workshop will be how to take these principles and apply them to your own work or on real-world client projects. The instructor will share some case studies of wins, losses and learnings as well as some in-progress SEO content for current, relevant examples.
Proficiency in reading, writing and speaking English Pen/pencil and notebook Questions about SEO and copywriting Laptop/tablet/smartphone Previous digital writing, copywriting experience or Copywriting 101 (helpful but optional) Works in progress or examples/ideas to be used in collaborative work