SEO Training for Startups & Beginners
29

Monday, 29 March

4 7 pm EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

SEO Training for Startups & Beginners | March 29

Sharon Lee Thony Photo


Digital Marketing Executive, Founder & Principal of SLT Consulting, Sharon Lee Thony Consulting

29

Monday, 29 March

4 7 pm EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

Who is this workshop for:

  • Entrepreneurs and Business Owners who would like to drive more traffic to their website
  • Digital Marketers looking for strategies to expand the online footprint of their brands
  • Individuals interested in starting a career in internet marketing or SEO

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Drivers of online traffic and the importance of SEO
  • How search engines work and an introduction to SEO
  • Keyword Research + Competitive Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building Strategies
  • SEO Tools
  • SEO vs SEM
  • Q&A

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket

About the Instructor

Sharon Lee Thony Photo

Digital Marketing Executive, Founder & Principal of SLT Consulting,
Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands.

Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of our Digital Marketing course curriculum and has taught over 1,000 classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in Los Angeles with her husband, their two adorable sons and their dog.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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