SEO Training for Startups & Beginners | March 9
Adam Rogers
Content Marketing Strategist ,
Shopify
About This Workshop
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.
Who is this workshop for:
- Entrepreneurs and Business Owners who would like to drive more traffic to their website
- Digital Marketers looking for strategies to expand the online footprint of their brands
- Individuals interested in starting a career in internet marketing or SEO
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Drivers of online traffic and the importance of SEO
- How search engines work and an introduction to SEO
- Keyword Research + Competitive Analysis
- On-Page Optimization
- Off-Page Optimization
- Link Building Strategies
- SEO Tools
- SEO vs SEM
- Q&A
Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket
About the Instructor
Adam Rogers
Content Marketing Strategist ,
Shopify
Adam Rogers is a content marketing strategist currently at Shopify, where he runs creation and execution of go to market content strategy for various projects and integrated campaigns.
Adam has spent the last 5 years building content strategies for brands to craft engaging content, drive qualified leads, and increase their marketing reach. His writing has been published on top SaaS sites and has attracted the attention of marketing all-stars like Sean Ellis. He is also the host and producer of the Boston Content Podcast, where has interviewed guests from various industries including the likes of Seth Godin.
Outside of marketing he is a lover of guitars, music, books, and his wife.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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