SEO Training for Startups & Beginners
29

Tuesday, 29 December

3 6 pm CST

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

SEO Training for Startups & Beginners | December 29

Quaison Carter Photo


Founder / Consultant, Built Within

29

Tuesday, 29 December

3 6 pm CST

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

Who is this workshop for:

  • Entrepreneurs and Business Owners who would like to drive more traffic to their website
  • Digital Marketers looking for strategies to expand the online footprint of their brands
  • Individuals interested in starting a career in internet marketing or SEO

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

  • Drivers of online traffic and the importance of SEO
  • How search engines work and an introduction to SEO
  • Keyword Research + Competitive Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building Strategies
  • SEO Tools
  • SEO vs SEM
  • Q&A

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

About the Instructor

Quaison Carter Photo

Founder / Consultant, Built Within

Quaison ("Kway-sin") Carter is a marketing strategist, consultant, and educator.

His focus is on delivering best in class performance marketing strategy for brands, agencies, and professionals looking to deepen their tactical foundation and strategic best practices in-house or create a better hybrid relationship with agency partners.

Since 2015 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics, SEO Tactics, to creating persona-driven multichannel go to market strategies.

As a consultant, Quaison works with recognized Fortune 500 companies around the world like ExxonMobil and IMG/Endeavor, to startups and mid-size companies looking to identify/establish a brand strategy. A lot of his work is around training teams to become technical, objective orientated performance marketers and thinkers. He also does speaking engagements and workshops at a number of events and platforms including Entreprenuer.com and Social Media Week.

Previously, Quaison was the founding Head of Marketing at Hungry, which was later acquired by FIG where he oversaw all Organic and Performance marketing (Paid Search, Social, SEO, misc biddable channels and Digital Strategy) for clients including Macy's, Virgin Atlantic, Benjamin Moore, Casper, Bright Health Insurance and more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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