SEO Training for Startups & Beginners
12

Friday, 12 June

1 3 pm AEST

GA Sydney (Online)

Online
Sydney
FREE!
Regular Ticket

Questions? Read our FAQs

SEO Training for Startups & Beginners | June 12

Stephen Toms Photo


Co-Founder, Smithfield Digital

12

Friday, 12 June

1 3 pm AEST

GA Sydney (Online)

Online
Sydney
FREE!
Regular Ticket

Questions? Read our FAQs

About This Workshop

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Drivers of online traffic and the importance of SEO
  • How search engines work and an introduction to SEO
  • Keyword Research and Competitive Analysis
  • SEO Tools
  • SEO vs SEM

Preparation

  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

About the Instructor

Stephen Toms Photo

Co-Founder,
Smithfield Digital

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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