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The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. Making your website search engine friendly is one aspect of this strategy.
In order to convert it to a sustainable growth strategy you also need to enhance the authority of the website in the eyes of your customers and search engines. This introductory class will cover both aspects of a successful SEO strategy whilst addressing the following areas with relevant and practical examples.
In this class, you will learn:
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