Psychology & Copywriting: Web Content That Converts | Online

Do you struggle to write web pages, emails, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step?

Well, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that emotionally connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages. Suited for beginners and business owners who are interested in learning to write compelling copy based on human psychology.

In this 2-hour workshop we’ll:

• peek inside the human brain to see what people think and feel when they’re engaging with web content.

• look at tested and proven mental triggers you can use in your copy to convince more potential consumers to take a desired action. Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

• Have your camera turned on for the entire session
• Have an accessible microphone
• Be in a quiet, well-lit space with minimal distractions
• Strong internet connection

You’ll learn how to use psychological triggers to:

• Sell without sounding like a used car salesman

• Emotionally connect with your customers to convey a message effectively

• Engage readers interest and retain their attention

• Instil trust in your target audience

• Overcome potential customer hesitation

• Learn to craft successful call to actions e.g. buying, registering, clicking, etc

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

Simon has 24 years’ experience as a digital content specialist including:

• eight years with e-commerce trailblazers, travel.com.au and lastminute.com, where his weekly email newsletters were read by over half a million subscribers.
• 16 years running his own digital and AI copywriting, training and consulting business, Get There.

He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:

• start-ups and SMEs
• big brands such as Microsoft, PayPal, Johnson & Johnson, Canva, Cochlear, Telstra, Greater Union, ING, Jaguar and VW
• clients of advertising, digital and SEO agencies
• government departments and NPO's.

One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.

Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.