Psychology & Copywriting: Web Content That Converts | Online | Seattle

About this workshop

You’ll learn how to use psychological triggers to:

• Sell without sounding like a used car salesman
• Emotionally connect with your customers to convey a message effectively
• Engage readers; interest and retain their attention
• Instil trust in your target audience
• Overcome potential customer hesitation
• Learn to craft successful call to actions e.g. buying, registering, clicking, etc

Takeaways

Do you struggle to write web pages, emails, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step?

Well, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that emotionally connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages. Suited for beginners and business owners who are interested in learning to write compelling copy based on human psychology.

In this 2-hour workshop we’ll:

• peek inside the human brain to see what people think and feel when they’re engaging with web content.
• look at tested and proven mental triggers you can use in your copy to convince more potential consumers to take a desired action.

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.