Do you struggle to write web pages, emails, blogs and other digital copy that capture and retain attention? Are you having trouble convincing online visitors and leads to say "Yes!" at the final step?
Well, here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that emotionally connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages. Suited for beginners and business owners who are interested in learning to write compelling copy based on human psychology.
In this 2-hour workshop we’ll:
peek inside the human brain to see what people think and feel when they’re engaging with web content.
look at tested and proven mental triggers you can use in your copy to convince more potential consumers to take a desired action. Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
You’ll learn how to use psychological triggers to:
Sell without sounding like a used car salesman
Emotionally connect with your customers to convey a message effectively
Engage readers; interest and retain their attention
Instil trust in your target audience
Overcome potential customer hesitation
Learn to craft successful call to actions e.g. buying, registering, clicking, etc
Simon has 20 years’ experience as a web content specialist including:
He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.
Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.