Psychology & Copywriting: Web Content That Converts | Online

Tuesday, 11 May

8 10 pm EDT

Chicago (Online)

$40 USD

Questions? Read our FAQs

Psychology & Copywriting: Web Content That Converts | Online | May 11

Simon Hillier Photo

Owner, Copywriter, Consultant & Trainer, Get There Content Services


Tuesday, 11 May

8 10 pm EDT


$40 USD
$40 USD

Questions? Read our FAQs

About This Workshop

This workshop is scheduled for Australian Eastern Standard Time (AEST), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step?

Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices when they’re reading your messages.

In this 2-hour workshop:

  • We'll peek inside the human brain to see what people think and feel when they’re engaging with web content.
  • look at tested and proven mental triggers you can use in your copy to persuade more people to buy or take other actions you desire. return

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection


  • how to sell without sounding like a used car salesman
  • connect with different emotional needs
  • capture and hold interest in your messages
  • gain the trust of your audience
  • overcome potential customer objections
  • encourage more action e.g. buying, joining, etc


In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Simon Hillier Photo

Owner, Copywriter, Consultant & Trainer,
Get There Content Services

Simon has 20 years’ experience as a web content specialist including:
- eight years with e-commerce trailblazers, and, where his weekly email newsletters were read by over half a million subscribers.
- 12 years running his own web copywriting, training and consulting business, Get There.

He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
- start-ups and SMEs
- big brands such as Microsoft, PayPal, Johnson & Johnson, Canva, Cochlear, Telstra, Greater Union, ING, Jaguar and VW
- clients of advertising, digital and SEO agencies
- government departments and NPO's.

One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.

Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.