Product Planning and Visioning: A User Centered Approach to Product Strategy

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Product Planning and Visioning: A User Centered Approach to Product Strategy

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Is your team looking for product concepts to capture a new market? Do you need to establish a long-term product strategy? Are you working to set a direction to drive roadmap decisions?

This class will provide you with an approach for creating a long-term product vision that your team and business stakeholders can understand and rally behind. You will learn how to create a long-term vision for your product, establish consensus and buy-in across your organization, and prioritize features for the product roadmap. Product managers and user experience designers will come away equipped to create roadmaps that align with your long-term product strategy.

Takeaways

  • Learn a collaborative approach for creating a long-term product vision
  • Create an Experience Brief to outline business goals, hypothesis about user needs and the competitive landscape.
  • See how to conduct stakeholder interviews to create an Experience Brief, a summary of your business goals for the product
  • Conduct user research for gathering rich and in-depth insights from users, including ethnographic research
  • Create personas and journey maps to outline user needs

Prereqs & Preparation

None.

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