Product Marketing Debunked: A Talk by Author Yasmeen Turayhi | Online

About this event

Join us for a conversation with Yasmeen Turayhi, author of "Product Marketing Debunked. The Essential Go-To-Market Guide".

Product Marketing Debunked. The Essential Go-To-Market Guide is the "tl;dr" of launching a product. Many entrepreneurs, companies and teams struggle with taking a business idea and delivering a finished product in the marketplace successfully. Product Marketing Debunked provides an approach on how to take an early stage idea and create a proper product marketing strategy and go-to-market plan for commercializing and launching a product.

During the discussion, Yasmeen will dive into the go-to-market framework shared in the book which can be applied to a number of products, verticals, and industries.