GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010
Follow this class to get an email the next time it’s scheduled.
Sign-up not required
The success of every product lies in its customer base and brand value. This workshop will cover how to develop an end-to-end product marketing strategy for technology products. This includes user research and usability testing, product positioning in pre and post sale, and marketing strategy to attract and retain customers, increase brand value, and continuously improve the product. This workshop will also breakdown the role of product marketing within a larger product and engineering team. Aimed at beginner and intermediate marketers as well as entrepreneurs looking to develop an end to end strategy to bring their products to market. Rooted in exercises, you’ll walk away with hands-on experience building a cross-platform strategy for a product.
This course is geared for founders, product managers, product marketers, aspiring product marketers, and anyone interested in launching a software product.
Enter your email to start following
You’re following Product Marketing Bootcamp.
Start following any program. No need to enter your email again.