This course gets at the core of what product management is all about: finding the right solution to the right problem for the right market. Students learn first-hand from experienced Product Managers and are able to apply new skills right away.
Product Instructor Fellow, General Assembly; Product Lead, Consumer Products, IMS Health
I learned more from the hands-on methods at General Assembly than I did during my entire three years in law school. GA's courses allow students to focus on the ideas that are most interesting to them and that will help propel their careers forward.
Whitney Meers, Digital Content Specialist
Except: Sep 7
Payment plans available
Director of Product, Thinking Phones
Michael is the Director of Product at ThinkingPhones, a Gartner Magic Quadrant leader in the cloud-based unified communications space. He joined ThinkingPhones via the acquisition of the startup Contactive in NYC, where Michael was employee #7 and the VP of Product for the last two years. Prior to Contactive and ThinkingPhones Michael spent 10 years at Microsoft in Seattle, WA, working in Product Management building social collaboration experiences in Lync, Office365, Outlook, Exchange, and Yammer that were used by over 500 million customers. Michael advises and mentors several startups in product design and process, and has over a decade of experience building & growing high-performing product teams. In his past lives he was a DJ (who looked like Vanilla Ice) and a personal trainer, and today still wakes at up 4:22am while being an avid Crossfit'er with his wife Amy. They live in Brooklyn across the street from his family’s butcher shop and remain in constant conflict about whether to adopt a fourth cat.
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Q: Why is this course relevant today?
These days, everyone seems to have an idea that may be “the next big thing,” but very few people actually have the knowledge or skill to bring a product to life. Product management lies at the intersection between business, design, and technology, allowing you to gauge whether a product is viable from a business perspective, desired by your customers, and technically feasible. Whether they’re developing their own product or working within a larger organization, product managers work with key stakeholders, designers, and developers to ensure that the final product meets both customer and business objectives.
Q: What practical skill sets can I expect to have upon completion of the course?
By the end of the course, you will be able to:
Q: Who will I be sitting next to in this course?
Product management students tend to come from various backgrounds: entrepreneurs, project managers, designers, and developers. These students are often looking to apply product management skills to their current jobs or to switch careers into the product world.
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