This course gets at the core of what product management is all about: finding the right solution to the right problem for the right market. Students learn first-hand from experienced Product Managers and are able to apply new skills right away.
Product Instructor Fellow, General Assembly; Product Lead, Consumer Products, IMS Health
I learned more from the hands-on methods at General Assembly than I did during my entire three years in law school. GA's courses allow students to focus on the ideas that are most interesting to them and that will help propel their careers forward.
Whitney Meers, Digital Content Specialist
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Principal Product Manager, EPAM Systems
Natasha Awasthi is a Principal Product Manager at EPAM Healthcare, where she founded the product management practice. Her peers have endured her since 2006 and together they untangle the messy problems of healthcare by discovering unexpected patterns in behavior, processes, and technology. She loves to teach this class at GA and wishes that it had existed when she started her career at General Electric over a decade ago in 2003. She has a MBA from Wharton. She is also a certified data monster. If you press her to prove it, then she may dredge up her master’s degree in statistics — which is buried in a suitcase, under a bed, at her parent’s home in India, where she is from. Occasionally, her rants and raves get published by FastCompany.Com, General Assembly and Women2.0. She is passionate about mentoring and you can contact her about it via firstname.lastname@example.org, Twitter, or LinkedIn.
Payment plans available
Product Management, Product Instructor Fellow; Consumer Products, General Assembly; IMS Health
Aditi is a Product Instructor Fellow at General Assembly and has taught hundreds of students at GA's part-time Product Management class. She has fifteen years of Product Management experience at companies across industries including Hearst Magazines, WebMD, MTV Networks and AOL.com. Currently, Aditi is responsible for Product Management at IMS Health, a leading worldwide provider of information, technology and services dedicated to making healthcare perform better. IMS Health had the third largest IPO on Wall Street in 2014. Previously, Aditi was Head of Product Development at an online health video startup in SoHo which was acquired in 2013. After hours, Aditi is Digital Director at Seth Moulton for Congress, which CNN and Roll Call have named one of the top five Congressional campaigns to watch in the nation. Aditi attended Yale University where she studied Computer Science and Psychology.
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Q: Why is this course relevant today?
These days, everyone seems to have an idea that may be “the next big thing,” but very few people actually have the knowledge or skill to bring a product to life. Product management lies at the intersection between business, design, and technology, allowing you to gauge whether a product is viable from a business perspective, desired by your customers, and technically feasible. Whether they’re developing their own product or working within a larger organization, product managers work with key stakeholders, designers, and developers to ensure that the final product meets both customer and business objectives.
Q: What practical skill sets can I expect to have upon completion of the course?
By the end of the course, you will be able to:
Q: Who will I be sitting next to in this course?
Product management students tend to come from various backgrounds: entrepreneurs, project managers, designers, and developers. These students are often looking to apply product management skills to their current jobs or to switch careers into the product world.
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