10-Week Part-Time Course

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Understand your users

Skills & Tools

Guide a product through its lifecycle via lean methodologies like Agile, market research, UX, and financial modeling.

Create a product roadmap

Production Standard

Create a roadmap, business model canvas, MVP, key metrics, personas, wireframing, and a stakeholder management plan.

Develop metrics to measure success

The Big Picture

Grow capable of launching viable, market‐ready products that anticipate user needs by making tough decisions and working with stakeholders.

Meet your support team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

  • instructor


    Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.

  • teaching assistant

    Teaching Assistants

    Taking on new material isn’t always easy. Through office hours and other channels, our TAs are here to provide you with answers, tips, and more.

  • producer

    Course Producers

    Our alumni love their Course Producers, who keep them motivated throughout the course. You can reach out to yours for support anytime.

Embrace The Details

Unit 1: Product Management Fundamentals

Introduction to Product Management

  • Define the multiple roles & responsibilities of a Product Manager
  • Understand how customer needs translate into features of a product
  • Identify the underlying risks and assumptions associated with new features

The Product Development Process

  • Understand each phase of a product life cycle, and the development stages needed to develop them
  • Identify the different methods of developing a product

Unit 2: Getting to Product/Market Fit

Customer Development

  • Identify a company's target customers
  • Conduct effective customer interviews and site visits
  • Understand the user's needs and current ways of working

Testing & Validating/Minimum Viable Product

  • Determine if an idea has product/market fit
  • Explain the purpose and process of building an MVP
  • Evolve an MVP to reach product/market fit

Business Model Design

  • Describe the components of a business model canvas and how they relate to each other
  • Differentiate between types of business models
  • Develop a business model around a new product idea

Market Research

  • Develop a competitive analysis of a feature or business
  • Identify key differentiation between competitive offerings
  • Utilize estimation and research in order to determine the opportunity size of a given product or feature

Unit 3: UX Design

Personas & Empathy Maps

  • Synthesize findings from customer interviews into user personas
  • Use empathy maps to better understand the feelings and needs of customers
  • Distinguish how teams inside a company use personas and empathy maps differently

Features & User Stories

  • Translate customer needs into product features
  • Comprehend how to create user stories in order to communicate user's needs with other stakeholders
  • Learn how to effectively prioritize features

Wireframing & Storyboarding

  • Understand how to create wireframes in order to test ideas and identify potential problems before time is committed to developing the final product
  • Become familiar with different methods of wireframing, including sketch, lo-fi, and hi-fi
  • Understand how to create storyboards in order to communicate context, user flows, and interactions

Mid-Course Presentation

  • Present progress of projects and receive instructor and peer feedback

Unit 4: Business Fundamentals


  • Use the best metrics and KPIs to track a variety of subjects
  • Identify tools to measure metrics
  • Understand the concept of the customer conversion funnel

Pricing & Financial Modeling

  • Build a working financial model for a given audience
  • Describe different pricing approaches for a new product
  • Forecast demand and revenue for a new product

Unit 5: Communicating with Stakeholders

Flexible Session

  • Focus on a topic selected by the instructor in order to provide deeper insight into a specific area of Product Management

Technology for Product Managers

  • Define what a tech stack is in the context of web applications, and identify associated technologies
  • Articulate the business and technical implications of adding, removing or postponing product features
  • Identify best practices for developing digital products with your technology team

Product Roadmap

  • Identify and define three distinct phases along a product's timeline: pre-launch, pre-market fit, and post-market fit
  • Build a product roadmap

Project Management & Product Specs

  • Describe the Agile framework, and why it is important to development processes
  • Understand how developers estimate task size
  • Use different tools to track tasks and time

Presenting Your Product

  • Describe what makes a presentation effective, and how structure is used to impact the audience experience
  • Employ practical techniques, processes, and communication styles to pitch your idea to stakeholders more effectively

Unit 6: Presentations & Next Steps

Final Presentations

  • Gain feedback from peers, instructor, and guest panelists that will identify strengths and areas for improvement

Moving Forward on Your PM Path

  • Understand the realities of the Product Management job market
  • Understand job options across organizational types and career paths
  • Access resources and tools for continued learning

Request a detailed syllabus

Get Syllabus

This course gets at the core of what product management is all about: finding the right solution to the right problem for the right market. Students learn first-hand from experienced Product Managers and are able to apply new skills right away.

Aditi Joshi / Product Instructor Fellow, General Assembly; Product Lead, Consumer Products, IMS Health

Aditi Joshi, General Assembly and IMS Health

Meet your instructors

Learn from skilled developers with professional experience in the field.

Matthias Wagner

San Francisco

Matthias Wagner

CEO & Founder,

Kaktus Lab

Sherika Wynter

Washington D.C.

Sherika Wynter

Product Manager,


Gopal Shenoy


Gopal Shenoy

Senior Director of Product Management,

Rosemary King


Rosemary King

Product Manager,

Pivotal Labs

Matthew Strozak


Matthew Strozak

Senior Director of Product Management,

David Lifson

New York City

David Lifson

Senior Director of Product Management,


Learn In

Set as default location

Oct 21 – Jan 20

Except: Nov 11, Nov 25, Dec 23, Dec 28, Dec 30

Mon & Wed

6pm - 8pm

$3,250 USD

Oct 29 – Jan 21

Except: Nov 26, Dec 24, Dec 29, Dec 31

Tue & Thu

8:15pm - 10:15pm

$3,250 USD

Oct 31 – Jan 23

Except: Nov 28, Dec 26, Jan 2


11am - 3pm

$3,250 USD

Nov 21 – Feb 13

Except: Nov 28, Dec 26, Jan 2


11am - 3pm

$3,250 USD

Dec 16 – Mar 14

Except: Dec 28, Dec 30, Jan 18, Feb 15

Mon & Wed

8:15pm - 10:15pm

$3,250 USD

Join an Info Session

See if this program is a fit for you. Meet the GA team and speak to an instructor, get an overview of the program curriculum, and learn the benefits of being a student at GA.

Product Management Info Session

Product Management Info Session

GA New York City (West, 4th Floor), 10 East 21st Street, 4th Floor, New York, NY 10010, USA

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Financing Options

Need payment assistance? Our financing options allow you to focus on your goals instead of the barriers that keep you from reaching them.

Let us figure out the best option for you.

¹Must be a US citizen; approval pending state of residency.
⁵Must be a US citizen; approval pending state of residency.

Financing options differ in each market. Contact a local admissions officer for more info.

Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

  • Why is this course relevant today?

    These days, everyone seems to have an idea that may be “the next big thing,” but very few people actually have the knowledge or skill to bring a product to life. Product management lies at the intersection between business, design, and technology, allowing you to gauge whether a product is viable from a business perspective, desired by your customers, and technically feasible. Whether they’re developing their own product or working within a larger organization, product managers work with key stakeholders, designers, and developers to ensure that the final product meets both customer and business objectives.

  • What practical skill sets can I expect to have upon completion of the course?

    By the end of the course, you will be able to:

    • Clearly describe the role of a product manager
    • Effectively determine key risks and assumptions of a given product in order to test them
    • Identify different business models in order to determine which one is more effective for a given product
    • Create wireframes, MVPs, and basic prototypes in order to test assumptions
    • Utilize usability tests and other user research tactics
    • Speak fluently with developers in regards to technology and technical constraints
    • Measure a product’s success and track its lifecycle
  • Who will I be sitting next to in this course?

    Product management students tend to come from various backgrounds: entrepreneurs, project managers, designers, and developers. These students are often looking to apply product management skills to their current jobs or to switch careers into the product world.

Dig Deeper Into The Curriculum

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