Product Management: Working Backwards with Amazon | Seattle
About this workshop
In this workshop, we will introduce you to Amazon’s product management “working backwards” approach. The Amazon Working Backwards process is all about starting with the customer, rather than starting with an idea for a product and trying to find customers for it. This workshop will walk students through the process of critiquing and writing a working backwards document, using real world examples and real-time feedback from Amazon Product Managers.
This workshop is ideal for anyone who is developing new products and features for customers, including product managers, engineers, UX designers, and entrepreneurs.
Takeaways
- Learn how the working backwards framework fits into the broader product development cycle
- Gain insight into the components of a great working backwards document
- Get hands on experience writing high quality working backwards narratives
Prereqs & Preparation
- This workshop is open to people of all backgrounds and experiences.
- We encourage attendees to bring their own working backwards document on a new product or idea (using the press release outline found here.) We will use these as a jumping off point in the workshop. Don’t have something to bring? No problem - we’ll provide an example for those who don’t have something prepared.