Product Management Bootcamp
14

Saturday, 14 January

10 am – 3 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$145 USD
Regular Ticket
$145 USD
Total

Questions? Read our FAQs

Product Management Bootcamp

David H. Miller Photo


CEO, Hitch!

14

Saturday, 14 January

10 am – 3 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$145 USD
Regular Ticket
$145 USD
Total

Questions? Read our FAQs

About This Workshop

Napkin to Scale:

The Napkin represents the very first conceptualization of your idea manifesting itself on paper. The second portion of the name (“to scale”) has to do with the process of ramping up or scaling the business once you have proved the business model works. In between those two stages are a lot of hard work and a structured process to follow, that if done right will help you save time and money and get to market in the most efficient manner possible.

You, or your company are full of ideas, but how do you know which are worth working on/investing in? In the first half of the workshop, you’ll learn how to use a business canvas to define, analyze, socialize, evaluate and refine the idea. After refinement, you will create an elevator pitch to aid in securing seed funding.

You’ll then learn about and use Lean Start Up methodology to get to an MVP (Minimum Viable Product). Then you’ll select, configure and use Customer Development and Demand Validation techniques to test and validate your idea. This activity will get us to product/market fit, and make sure you build a product the market needs.

Next, we’ll take your idea and get moving in the right direction quickly and efficiently. In the second portion of the workshop you’ll learn how to identify the right metrics and KPIs to guide your product to continued success. We’ll discuss how to get from one funding round to the next. Being able to measure your product’s progress is critical to improving it as well as securing follow on investment. You will use your MVP, Customer Development findings and defined business metrics to pitch for your Series A funding.

Takeaways

Depending on the experience level/make up of the class we'll touch on many of these topics:

  • What is Product Management? vs. New Product Management or Product Development
  • Ideation & the 12 Types of Innovations
  • Corporate Innovation Management and the Stage Gate Process – How do big companies innovate? How to make innovation a “managed process”?
  • Design Thinking Overview
  • Lean Startup Basics – MVP concepts
  • How much “techie stuff” does a Product Manager need to know? Databases, open source options, cloud, code, compiled code, languages, frameworks, stacks, OSI model, APIs, payment processing.
  • Software Development Methodology Overview – Waterfall vs Agile and in between
  • Agile/ Scrum Basics – More than just a software development methodology, becoming a management style.
  • Management of Software Development – How do you “manage” the software development process? Who is involved? Expectation setting. - - - ---Budget/timeline/scope. Documents used. How to write requirements (PRD, FRD, RTM). Touch on Jira, GitHub, Amazon/Rackspace
  • Design – How to interact with a designer. What to ask for, terms to use, deliverables to expect.
  • Testing – What’s involved with testing? How to “manage” testing. Writing test scripts. HR for testing. How much testing is enough? When to start field testing? Tools for testing: Jira, Test Fairy/Test Flight, Survey Monkey.
  • HR for PM – Building a team. What skills to look for. What sort of FTE requirements do you need? How to deal with cross matrix/dotted line reporting in corporations and contractor management in start ups.
  • Legal Hacking – Contractor agreements, software developer contracts, Task Order Management, IP, Partnership Agreements, NDAs, LOIs, SaaS contracts. How to manage an outsourced attorney. When to hack and when to use your attorney. How to manage your attorney to save money and time.
  • PR/Sales/Marketing – How to make the most of our your marketing engine. Where does marketing stop and sales start? How to leverage news outlets and the 24 hour news cycle. How to leverage the copy/paste method of news reporting. Building a sales funnel.
  • OffShore Development – What sort of team do you need? How much should you spend? What sort of team composition do you need? What sprint length do you need? Budgeting. How to work with a team in a different time zone, from a different culture. Dos and Don’ts.
  • Stakeholder/Steering Committee/Investor management – How to leverage them. Who to have as an advisor/on committee. Understanding the relationship and dynamics.
  • Funding & Project Management – How much do you need? Where to get it? Bootstrap basics. The concept of a pier vs a bridge. The key to funding is to properly setting and hitting milestones.

Prereqs & Preparation

None. Please bring a laptop.

About the Instructor

David H. Miller Photo

CEO,
Hitch!

David is an accomplished product management leader who has led teams and built and launched products in both F100 companies and start ups. David started his career spending six years as a management consultant for Accenture and PwC. After graduate school he got into product management working at a start up that was eventually sold to Nokia. After that he went on to work in Product Management at Sprint where he served as a product manager helping to launch the nation's first wireless broadband product. Since then, he's founded three companies, one died a slow death and the other two are alive and well, producing millions in revenue. He's passionate about sharing his learnings and helping others on their career path.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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