About This Workshop
You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this hands-on product management bootcamp.
In the first half of this product management bootcamp, you’ll learn how to learn how to conduct market research and apply best practices when analyzing user interviewers. The ultimate goal of a product manager is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently using design thinking and product management strategies.
In the second portion of the product management bootcamp, you’ll explore how PMs prioritize features for users and how the different types of minimum viable products (MVPs) can guide you to continued success. Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it.
- Explore product management and career trajectory of product managers.
- Explain the purpose and process of building an MVP and determining product/market fit.
- Develop problem statements and hypotheses in real-world business scenarios.
- Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
- Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
- Translate hypotheses into product features.
- Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This class will occur completely online using Zoom.
Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
Each individual class participant must have purchased a ticket
About the Instructor
Allison Taylor is an energetic jack of all trades and General Assembly alum with a passion for user-focused product design and development. With over 5 years of experience working as a Product Manager in several scrappy startups and larger organizations, such as Move.com, she has worked on products with both national and international customers. Currently, she's helping disrupt the public relations industry as Senior Global Product Manager at Cision.
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