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Product Management Bootcamp | September 29

$250 USD each
Wednesday, 29 September, 2021
12 6 pm EDT
Online

About This Workshop

You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this hands-on product management bootcamp.

In the first half of this product management bootcamp, you’ll learn how to learn how to conduct market research and apply best practices when analyzing user interviewers. The ultimate goal of a product manager is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently using design thinking and product management strategies.

In the second portion of the product management bootcamp, you’ll explore how PMs prioritize features for users and how the different types of minimum viable products (MVPs) can guide you to continued success. Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it.

Takeaways

  • Explore product management and career trajectory of product managers.
  • Explain the purpose and process of building an MVP and determining product/market fit.
  • Develop problem statements and hypotheses in real-world business scenarios.
  • Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
  • Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
  • Translate hypotheses into product features.
  • Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Colleen Graneto Photo

Product Manager, Airbnb

Colleen is currently building a world class payments platform empowering Airbnb hosts and guests to exchange billions of dollars in over 191 countries and 70 currencies. At Airbnb, she also worked on growing the Experiences business which consists of activities hosted by local experts. Before Airbnb, Colleen worked with several different companies and projects, large and small, and across various industries, learning that the path to developing exciting products and highly productive teams always looks different. When not thinking about prioritization, scale and growth problems, or creative new opportunities, Colleen enjoys cooking and eating good food, biking, plants, and traveling (she has lived overseas twice). Colleen also runs a small fair trade business designing and importing jewelry made from seeds sustainably harvested from the rainforests of Ecuador, La Pucara Jewelry Collections.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.