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Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Product Management 101 - San Jose

    San Francisco Campus

    GA SF
    225 Bush Street, 5th Floor (East Entrance)
    San Francisco CA 94104

    Past Locations for this Class

    Product Management 101 - San Jose | San Francisco

    San Francisco Campus

    GA SF
    225 Bush Street, 5th Floor (East Entrance)
    San Francisco CA 94104

    Past Locations for this Class

    About this class

    Learn the keys to driving product success.

    Step into the world of product management with General Assembly. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

    • Discover the role and responsibilities of a product manager.
    • Survey today’s product management landscape and its career opportunities.
    • Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
    • Apply what you’ve learned to design a basic minimum viable product (MVP).

    Chart your own career path. Pick up where this workshop leaves off. Enhance your professional skill set in our part-time Product Management course.

    Takeaways

    • Describe the Product Management job landscape and learning opportunities for product management skills.
    • Explain the role and core responsibilities of a product manager.
    • Craft problem statements and hypotheses for a product or feature idea.
    • Identify key risks and assumptions.
    • Design a basic MVP to validate key assumptions.

    Prereqs & Preparation

    None.

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