Product Management 1-Day Fundamentals Workshop | June 17

You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this course.

You’ll learn how to conduct market research, apply best practices when analysing user interviewers, and explore how PMs prioritise features for users and how the different types of minimum viable products (MVPs) can guide you to continued success. Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it.

This 6-hour Product Management 1-Day Fundamentals Course is the interactive and hands-on way to begin your product management journey. You will dive head first into various product management tools, skill up with exercises, and by the end of the day you’ll know how to head in the right direction quickly and efficiently using design thinking and product management strategies.

This workshop is for beginners. No prior knowledge or experience required.

• Explore product management and career trajectory of product managers.
• Explain the purpose and process of building an MVP and determining product/market fit.
• Develop problem statements and hypotheses in real-world business scenarios.
• Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
• Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
• Translate hypotheses into product features.
• Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.

• This class is taken completely online via Zoom.
• We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

Alan Rutter is the founder of Fire Plus Algebra. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair, and Vogue in the UK, and has been working with Conde Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Until November 2014, he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients, including Capita, the Financial Conduct Authority, the Home Office, Novartis, Haringey Council, and Gloucestershire Police Constabulary. Previously, Alan was the Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. He has over 10 years previous experience of working for magazines, both online and in print.